Our Mission

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Our mission is to generate civil and thoughtful dialog aimed at returning tranquillity in our country. We think of our merchandise as nonpartisan political thoughtware geared to that end. We hope that you will join our movement and help in accomplishing its mission. 

You can take a step in that direction by wearing your Essential Citizenware around town; at the grocery store, sporting events, when dining out, etc. Our goal is to stimulate thought, thoughtful and civil dialog. We are Americans, it's time we remember that and act like it.  

Our country is built upon ideals and when we uphold them we are at our best. They have always been aspirational and there is no better time to aspire to them, then now.